Hulu officially launches its live TV service at $39.99 per month

Guillermo Lane
May 4, 2017

Hulu, which broke the news at its upfront presentation Wednesday in New York City, also announced a new agreement with Scripps Networks Interactive to add networks including HGTV, Travel Channel and Food Network to both Hulu's new live service and existing premium streaming offering.

"Hulu can now be a viewer's primary source of television", said Hulu CEO Mike Hopkins.

On top of the $40 a month subscription fee, you can add on certain features for an extra cost.

The new live service also includes popular cable networks such as CNN, ESPN, FX, Fox News, TBS, TNT, and the Disney Channel.

The basic service also includes free access to Hulu's current on-demand streaming movie and TV service, which normally costs $7.99 a month, with commercials.

After almost a year of teasing it, Hulu has finally unveiled its live TV option created to get more users severing ties with cable companies.

For instance, you can upgrade to Enhanced Cloud DVR for an additional $14.99 per month, which gets you 200 hours of storage as well as unlimited simultaneous recordings and the ability to automatically record shows that you've added to your favorites list. For $20 more a month, you can also get enhanced DVR and unlimited simultaneous screens, at least within the house. For $8.99 a month you can get Showtime. Those who download the new Hulu with Live TV app can ditch the old Hulu app, as the new one will feature all the on-demand programming.

There are higher-priced offerings which include no commercials, the ability to have greater DVR capacity and more than two streams going at once. Besides PlayStation VUE, they are the only provider to have the four major networks on-board around the country.

50 hours of recording storage to watch shows whenever you want. Also previous year, Hulu quit offering free content and two subscription levels: a $7.99 monthly tier with limited ads and a $11.99 tier with no commercials. It hits two major points of live TV well: sports and news. Hulu's app is available on a bunch of devices as well, including Apple TV, Xbox One, and Chromecast, along with Android and iOS mobile devices, which gives you much more flexibility than YouTube TV's. YouTube TV's $35-a-month service has no cloud storage limits either.

Overall, Hulu's new live TV package is one of the most compelling out there.

And the company pitched marketers on the new ad inventory it has with the OTT live TV service - the standard 2 minutes of local breaks per hour on cable networks that are available to pay-TV distributors. Bottom line: Hulu's new service doesn't promise the TV Nirvana that a superexpensive cable subscription might, and depending on your viewing habits, its missing channels might make it a no-go for you.

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