Offensive YouTube Videos Will No Longer Make Money From Ads

Francis Harris
June 3, 2017

Considering how many gamers make their living on YouTube, such as PopularMMOs, DanTDM, and Markiplier - which account for over 50 million subscribers between them and millions of dollars in revenue - unless YouTube clarifies what counts as "hateful", "incendiary" and "demeaning", they could all, as well as the other thousands of game-related content creators out there, find their videos de-monetized. Some of these videos were from the Australian identical twins, Racka Racka, who used famous kid characters like Ronald McDonald and Mickey Mouse in violence and sexual content.

"We've heard loud and clear from the creator community and from advertisers that YouTube needs to broaden our advertiser-friendly guidelines around a few additional types of content", Ariel Bardin, VP of product management at YouTube, wrote in a blog post.

The video site is cracking down on: hateful content that promotes discrimination, disparages or humiliates an individual or group of people; inappropriate use of family entertainment characters engaging in violent, sexual, vile, or otherwise inappropriate behaviour; and gratuitously incendiary, demeaning or inflammatory content.

YouTube also announced the launch of the Creator Academy, which is geared toward helping creators make their content appealing for a broad range of advertisers. In summary, after controversies earlier in the year, many brands became uncomfortable with the content their ads were appearing on, and YouTube made a ton of changes in March to allay their concerns. "As a result, many advertisers have resumed their media campaigns on YouTube, leading creator revenue to return to a better and more stable state".

This category has been a pain point for YouTube channels that produce news shows or cover topical events on a regular basis-even if the videos aren't exploitative, YouTube may see them as too controversial for advertisers, making it much harder for those channels to make money. "In response to this feedback, we've updated our overall guidelines to provide more detail than before". In March, the United Kingdom government was alerted that some of its advertisements appeared on hateful YouTube videos, so it halted its YouTube ad spending. For example, video content that uses gratuitously disrespectful language that shames or insults an individual or group. "We also need to meet our commitment to our advertisers by ensuring their ads only appear against the content they think is suitable for their brands".

The Google-owned has updated the guidelines that govern which YouTube videos can run ads to prevent previous mismatches and assuage both its community of video makers and advertisers.

Other reports by TheDigitalNewspaper

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