What's going to happen at Apple's WWDC developer conference?

Francis Harris
June 3, 2017

Next week's conference is expected to attract more than 5,000 attendees, and the big announcement is expected to be a voice-controlled speaker similar to the Amazon Echo and Google Home that uses Apple's Siri. To differentiate itself from those other products, the Apple smart speaker will boast virtual surround sound and will be more seamlessly integrated with Apple products and services, like Apple Music. One cool tidbit that is rumroed for the speaker are sensors that will automatically read the acoustics of a room and adjust audio levels accordingly.

The company may also allow third-party companies to build products for it. Uber and Facebook are the first two companies that developed products for Siri enabling users to request a ride or send a WhatsApp message using a voice command.

APPLE HAS REPORTEDLY started manufacturing its so-called Siri Speaker, with a launch tipped to take place at WWDC next week. The Bloomberg reports outlines that the technology will incorporate Apple's services the likes of Apple Music.

It's nearly certain that Apple will release its latest iPhone and iPad operating system at this year's WWDC.

Apple is also expected to detail plans for iOS 11 at WWDC. As of now, you need an iPad or Apple TV to set up a home hub for HomeKit. Among other stunning feature, Siri speaker, which is being manufactured by Inventec, will sport "virtual" surround-sound technology.

Apple is already far behind in the smart speaker race when other giants like Google and Amazon have been flaunting their versions of smart speakers since previous year.

As well as software, reports from May 2017 suggest that Apple could also be announcing hardware at the event, with possible updates to the MacBook Pro, MacBook and even the MacBook Air, which many assumed would be discontinued. He states that the service revenue might double three years from now.

Analysts expect Apple's market valuation will top US$1trn over the next 12 to 18 months following the launch of the iPhone 8 in September.

The annual Apple World Wide Developer's Conference 2017 (WWDC) is just around the corner, which means that programmers and app developers will finally have a chance to learn what the Cupertino-based tech giant is planning to unveil in the coming days.

Other reports by TheDigitalNewspaper

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